YCD Multimedia Logo


Onsite Applications

Why Digital Media?

Digital onsite media delivers your most important marketing message right to your customer at the point of decision.


Grow your revenue

  • Increase impulse purchases by double digits at point-of-sale
  • Boost up-sales, sales of higher margin products and combination offerings
  • Optimize product mix and enhance cross-selling
  • Build awareness and trial of new products
  • Transform "dead" customer wait time into promotional opportunities
  • Convert shoppers to customers with engaging experiences and targeted offers

Reduce your costs

  • Eliminate design, printing, logistics and distribution costs of point-of-purchase paper marketing collateral
  • Reduce waste of perishables
  • Drive down inventory expenses
  • Shrink employee training costs

Reinforce your brand

  • Ensure full compliance of all in-store promotional materials
  • Integrate in-store media with other advertising
  • Increase customer satisfaction with tailored in-store experiences
  • Build brand awareness and recall
  • Deliver corporate communications to employees across sites rapidly and consistently
  • Streamline employee training


YCD Multimedia client installation

Dynamic content delivery, relevant promotions, targetability and measurement – for the first time in-store retailers can benefit from the same advantages that fueled the explosive success of the Internet’s marketing and advertising capability. Audience fragmentation and customer expectations shaped by interactive technologies reduce the impact of TV, radio, print and point-of-sale paper collateral. But the store environment itself can offer even more efficient and effective ways to engage customers, reinforce other advertising, and influence decisions at the cash register. It’s no surprise that current marketing research indicates that over 90% of retail businesses in the US will have in-store digital capacity by 2012.

Cost-effective, powerful, efficient and green: Digital onsite media delivers your most important marketing message right to your customer at the point of decision.